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| Special introduction by Robert Capps
What do you think? Why YOU should a domain name based on our business/trade, as opposed to our Company name. It is a fact that as more and more people go "online" the use of search engines to locate specific types of Company or individual Companies becomes so much harder. In fact if you type in say "stockbroking" to a search engine you will receive a list of many tens and sometimes hundreds of thousands of web sites. In fact in any event your chances of the search engine presenting your url / site as one or the 1st result increases greatly with a name based on your business type as opposed to your Company name, and after all potential clients are unlikely to to type your name into the search engine, indeed they will most likely type in "stockbrokers" or "accountants" or "Lawyers" or whatever they seek and then choose a company who appears at the top part of the search engine results.The chances of a potential new clients/customers (we make this distinction from existing clients/customers because clearly existing clients are already going to be of your web site address or at least your Company name. It is a fact that more and more users, instead of using a search engine which in itself produces a "lottery" result, are typing in specific addresses for the type of Company that they seek such as "www.EYEWARE.COM" or are typing in a specific www domain name that they remember from seeing it on television or other advertising. I.e.: if you have a web domain of "www.BILL-SMITH.JONES.COM" it is going to be a lot harder for potential customers to remember than say "www.EYEWARE.COM". WWW domain name and E-Mail address explained. What must be remembered is that your E-mail address will depend on your Web Domain name. i.e. If you choose "www.EYEWARE.COM" as your web domain name your e-mail address will be "anyname/words@EYEWARE.COM". GENERAL INFORMATION, ADVICE AND SUGGESTIONS ABOUT CHOOSING A SUITABLE WEB DOMAIN NAME; Brief explanation of the .com and .net domains .com This is perhaps the most sought after domain since it is recognised Worldwide and furthermore it allows you to establish many "sub domains" . As an example, if you registered "smith.com" you could establish sub domains such as "john.smith.com" , "fred.smith.com" etc. .net This is much the same as .com domains. Why YOU should a domain name based on our business/trade ,as opposed to our Company name. It is a fact that as more and more people go "online" the use of search engines to locate specific types of Company or individual Companies becomes so much harder. Infact if you type in say "stockbroking" to a search engine you will receive a list of many tens and sometimes hundreds of thousands of web sites.Infact in any event your chances of the search engine presenting your url / site as one or the 1st result increases greatly with a name based on your business type as opposed to your Company name, and after all potential clients are unlikely to to type your name into the search engine, indeed they will most likely type in "stockbrokers" or "accountants" or "Lawyers" or whatever they seek and then choose a company who appears at the top part of the search engine results. The chances of a potential new clients/customers (we make this distinction from existingclients/customers because clearly existing clients are already going to be of your web site address or at least your Company name. It is a fact that more and more users ,instead of using a search engine which in itself produces a "lottery" result, are typing in specific addresses for the type of Company that they seek such as"www.stockbrokers.com" or are typing in a specific www domain name that they remember from seeing it on television or other advertising. i.e. if you have a web domain of "www.fred-bloggs.jones.com" it is going to be a lot harder for potential customers to remember than say "www.stockbrokers.com" or "www.55555.co.uk" etc. |
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